Cussons Carex

Setting the Carex brand apart in a crowded market place.

Carex wanted help setting the brand apart in a crowded market place, while reassuring consumers that its bath and shower products were safe to use, even for those with sensitive skin.

There are many brands of shower gels, cleansers and moisturisers on the market, many promoting suitability for people with sensitive or compromised skin. Consumers are often confused by the variety of products available and the mixed messages communicated by each through advertising and the media.

We reviewed the clinical and scientific data supporting the individual ingredients of Careb bath and shower products as well as the finished product. We also recognised Cussons historical ethos of hygiene and cleanliness carried across all of their ranges. We were therefore satisfied Carex takes skin safety and skin health seriously and happy to award them dermatological accreditation.