The Skin Health Alliance today launched its online consumer survey. The survey aims to find out what influences people when they buy a skin care product, how much they believe product claims such as reducing appearance of fine lines etc and whether accreditation by the Alliance for skin care product research increases consumer confidence.
Launched at the World Congress of Dermatology in Seoul in 2011 the Skin Health Alliance is an international independent not-for-profit organisation working with worldwide dermatologists, researchers and beauty scientists with a common interest in the promotion of healthy skin.
The Skin Health Alliance awards professional accreditation to companies, services and brands seeking specialist dermatological endorsement. Alliance accreditation reassures consumers that a product has been professionally assessed by an independent dermatological committee, follows global safety directives and is not damaging to the environment at any stage of its development, manufacture or disposal.
Through the survey the Skin Health Alliance is also looking to recruit an independent panel of consumers willing to occasionally test products.
To complete the survey please visit: