News & innovation
Carex launches mild, gentle shower and bath ranges with Skin Health Alliance
Cussons Carex – the nation’s number one hand wash brand – has further expanded its popular range and made a landmark move into the shower and bath categories with a new mild and gentle formulation.
The new Cussons Carex bath and shower collection includes bath creams and shower gels for all of the family, with a full range offering variants that are suitable for all ages and skin types.
Each new variant uses a unique skin support system that cleans, cares & protects, while the shower gels have been developed to be more mild on the skin that ordinary shower products.
To further bolster the ‘safe-for-all’ properties, Cussons Carex has gained accreditation from the Skin Health Alliance and worked closely with expert dermatologists to ensure that the ranges are hypoallergenic and paraben free.
Ian Henderson, European head of brand for Carex, said: “After extensive research we identified a strong opportunity in the market for a shower and bath range that was firstly suitable for the entire family, regardless of age of skin type, and secondly offered consumers a variety of fragrances that they would actually enjoy using.”
The range has been designed and developed by experts to work in harmony with skin, cleaning gently and effectively while its natural conditioners leave the skin feeling comforted and moisturised.