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Women around the world seek greater confidence over skincare products’ claims

Sep 15, 2012

Women around the world seek greater confidence over skincare products’ claims

A new international survey has revealed that the majority of men and women don’t know what to believe when it comes to skincare products’ claims, according to research released today by the Skin Health Alliance. Women are bombarded daily with skincare information and would feel more confident about choosing a skincare product whose science has undergone independent evaluation.

The Skin Health Alliance research shows that most people questioned feel that skincare products are not living up to their claims and many consumers don’t know which skincare products to believe. “I am in my late thirties and want to look after my skin, but get really confused when buying skin products. I don’t know which products will work and which won’t. I just want a product that does what it says on the tin,” said Kathy, a consumer from Melbourne.

The Skin Health Alliance, an independent global organisation working with leading dermatologists and cosmetic scientists, has launched a skincare product accreditation scheme that will act as a beacon to people who want skincare products that are safe and deliver the benefits they claim. When people see the Skin Health Alliance ‘dermatologically accredited’ mark, they will know that a skincare product has passed a rigorous set of skin safety requirements, is skin friendly, environmentally sound and any claims are evidenced by robust scientific and clinical research.

The Skin Health Alliance also found that the two biggest influences when buying skincare products were price and whether a product was dermatologically tested. Being the preferred brand and a brand’s reputation were the third most influential reasons when buying skincare products.

“As a dermatologist I have noticed how skin savvy the public have become over recent years. They want skincare products that can match their claims. The Skin Health Alliance accreditation scheme is to be welcomed as it will give consumers the clarity they want with a clear signal of those skincare products that have been independently reviewed by a panel of top dermatologists and skin scientists,” said Dr John English, Consultant Dermatologist at Queens Medical Centre Nottingham.

The Skin Health Alliance research confirms that most people are fully behind the new accreditation scheme. Nearly nine out of ten consumers (88%) said they would be more likely to believe a skincare product’s claims combined with over eight out of ten (82%) saying they would be more likely to buy a skincare product if it was accredited by the Skin Health Alliance.

Nearly all surveyed (98%) want to see the Skin Health Alliance accreditation mark on skincare products, 81% want to see the mark on cosmetic products and 79% on hair care and hair dye products.

“I would definitely look for the Skin Health Alliance mark as it will give me the extra confidence I need when buying skincare products. I don’t expect miracles, I just want to be reassured that a product will work and is good for my skin,” said Kate, from London.

The new Skin Health Alliance accreditation scheme aims to improve confidence when buying a skincare product. The Skin Health Alliance is a not-for-profit organisation and any profits derived from the new accreditation scheme will be donated to skin disease and skin cancer charities to help the millions of people suffering physically and psychologically from skin disease across the globe.

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